Unlock Your Potential:

Transform Your Mindset and Boost Your Confidence

Shark Theory is dedicated to empowering individuals and organizations to achieve their highest potential. Through dynamic keynotes, transformative workshops, and inspiring content, we provide the tools and strategies needed to overcome obstacles, create new opportunities, and develop unshakeable confidence. Join us on a journey of growth and excellence, and discover how a powerful mindset can unlock limitless possibilities.


Your Daily Boost for Mindset and Confidence

Shark Theory Podcast

your daily dose of mindset and confidence enhancement, hosted by Baylor Barbee. Each episode is crafted to provide you with actionable insights and motivational stories that help you overcome challenges and seize new opportunities. Join our community of go-getters and access our free downloadable resources, designed to complement the podcast and accelerate your journey toward personal and professional growth.


confidence culture

Wear Your Mindset

Each piece is designed to inspire confidence and remind you of your inner strength. Our collection features empowering quotes and bold designs that serve as a constant reminder of your potential. Plus, enjoy access to free downloadable resources that provide additional motivation and guidance on your journey to success. Wear your mindset, boost your confidence, and make a statement with Shark Theory apparel.



Mindset & Leadership Books

Our collection of transformative books by Baylor Barbee offers powerful insights and practical strategies to help you develop a winning mindset and achieve your goals. From "Opportunity Engineer" to "Wintality," our titles are designed to inspire and empower. Alongside our books, we offer free downloadable resources that enhance your reading experience and provide actionable steps for personal and professional growth. Dive into our transformative reads and start unlocking your potential today


Our Founder

Baylor Barbee is a renowned motivational speaker, bestselling author, and ultra-endurance athlete dedicated to empowering individuals and organizations to achieve their full potential through transformative mindset and confidence strategies.

Baylor Barbee

Baylor Barbee is a renowned expert in mental health, mindset, and confidence building, with over 15 years of experience transforming lives through his powerful insights and practical strategies. As a motivational speaker and bestselling author, Baylor has dedicated his career to empowering individuals and organizations to overcome challenges, develop resilience, and unlock their full potential.

Baylor’s dynamic keynotes and interactive workshops are known for their ability to inspire and motivate audiences. He provides actionable strategies that attendees can implement immediately to foster personal and professional growth. His engaging delivery and relatable anecdotes make his presentations impactful and memorable, leaving a lasting impression on all who attend.

In addition to his speaking engagements, Baylor is the author of several transformative books, including "Opportunity Engineer" and "Wintality." These books offer in-depth guidance on developing a winning mindset and achieving success in various aspects of life. His writings are celebrated for their practical advice, engaging stories, and motivational tone, helping readers navigate their personal and professional journeys with confidence and clarity.

Baylor also hosts the daily Shark Theory Podcast, where he delivers 10-minute episodes packed with insights and practical tips. Each episode is designed to inspire listeners and provide them with the tools they need to overcome obstacles and seize new opportunities. The podcast has gained a dedicated following, resonating with go-getters and individuals seeking personal growth and mindset enhancement.

A former Division 1 football player and turned ultra-endurance athlete, Baylor brings a unique perspective on resilience and mental toughness. His athletic background has taught him the importance of discipline, perseverance, and a positive mindset, principles that he integrates into his teachings and personal development strategies.

Baylor Barbee's expertise and passion for mental health, mindset, and confidence building have made him a sought-after speaker and mentor. Through his keynotes, workshops, books, and podcast, he continues to inspire and equip individuals and organizations to achieve their greatest potential and lead fulfilling lives. Join Baylor on a journey of growth and transformation, and discover how to turn challenges into opportunities and unlock the power of a positive mindset.